Scale Your Security Practice With Blueprint
Most MSPs already have the client base for a bigger security practice. What they don't have is the onboarding capacity. Here is the actual maths on what changes when that capacity problem goes away.
01The opportunity most MSPs already have
If you run an MSP, you almost certainly have a client base that trusts you for IT, but has never been sold a security service, either because you never had the delivery capacity to onboard them properly, or because building a compliance-ready pack for each one felt like weeks of senior engineer time you couldn't spare.
That client base is not a cold list. They already pay you, already trust you, and increasingly already face pressure to prove security posture to a regulator, an insurer, or their own customers. The CSR Bill alone is about to pull MSPs and their clients into scope directly.
02Scenario one: growing from your existing client base
Say you have 100 existing IT clients with no security service today. You run a short outreach campaign, an email, a call, a line in your next account review, offering a security onboarding package built on Blueprint.
| Assumption | Value |
|---|---|
| Existing clients contacted | 100 |
| Conversion rate to a signed security onboarding | 20% (20 clients) |
| Average onboarding package fee (Standard tier) | £7,500 |
| Average recurring monitoring revenue per client, per month | £349 |
| Result | Value |
|---|---|
| One-time onboarding revenue (20 × £7,500) | £150,000 |
| New monthly recurring revenue (20 × £349) | £6,980 |
| New annualised recurring revenue | £83,760 |
| Combined first-year revenue | £233,760 |
These figures use the assumptions stated above as an illustration only. Try your own numbers in the outreach ROI calculator.
03Scenario two: you already have the demand, you're capacity-constrained
This is the more common story for an established MSP with a real security pitch already: you are not short of interested clients, you are short of the senior engineer hours to onboard them. A £15,000 onboarding that takes 70 hours of a senior engineer's time limits you to one, maybe two clients a month, no matter how strong the pipeline is.
| Assumption | Today | With Blueprint |
|---|---|---|
| Onboardings per month | 1.5 | 7 |
| Senior engineer hours per onboarding | 70 | 20 |
| Average onboarding fee | £15,000 | |
| Result | Value |
|---|---|
| Extra onboardings per month | 5.5 |
| Extra monthly revenue | £82,500 |
| Extra annual revenue | £990,000 |
The mechanism is not magic, it is the same 50 hours of freed engineer time per client, redirected at more onboardings instead of sitting inside one long one. That is the actual product: not a document generator, a capacity unlock.
Again, illustrative, built on the inputs shown. Run your own numbers in the capacity calculator, most MSPs know their real "onboardings per month" ceiling instantly, that number alone tells you whether this scenario applies to you.
04What to do with this
- If you are demand-constrained (not enough clients want this yet): start with the outreach scenario and calculator
- If you are capacity-constrained (clients want it, you cannot deliver fast enough): start with the capacity scenario and calculator, this is usually the bigger number
- Most MSPs are some mix of both. Run both calculators before you commit to a plan